Select – Trigger My Visit
The primary reason for choosing an outlet is purchasing method, with an equal preference for ordering at outlet or from home 1
Visible branding whether in person, on maps like Google, or on delivery apps, is key to trigger the selection of your outlet.
See how the latest technology can turbocharge your sales.
Rapid delivery: how tech and drinks can turbocharge sales1Lumina Intelligence, Eating and Drinking Out Panel, Data 52 wks to 04.08.24
Select – Trigger My Visit
Familiarity of venue, value for money, speed of service and level of choice are the top reasons for choosing an establishment 1
Consider promoting offers or new products on your socials to keep your venue front of mind.
Read our social media tipsUse our digital assets and images to showcase your latest promotion.
Social media images 1Lumina Intelligence, Eating and Drinking Out Panel, Data 52 wks to 04.08.24Select – Trigger My Visit
With over a quarter of consumers using three of more purchasing methods (in outlet, home delivery, drive through and collection) – its important to consider the user journey for all options.
Do delivery already? Drive conversion using appealing food and drinks images and ‘goes great with’ messages.
Download delivery app product imagesFOCUS ON FUNDAMENTALS
With discretionary spend falling, more consumers are expected to cut spend on dining out and order through delivery apps1
1IGD ShopperVista, Eating in Vs Eating out 2022.
1 in 5 restaurant occasions are delivered, increasing to 1 in 3 for branded restaurants3
3Lumina Intelligence UK Restaurant Market Report February 2022.
See how the latest technology can turbocharge your sales.
Rapid delivery: how tech and drinks can turbocharge salesHot on Hotspots
60% of Foodservice leaders are prioritising digitalisation initiatives in their business1
1Lumina Intelligence, Menu & Food trends report, December 2022
Do delivery already? Drive conversion using appealing food and drinks images and ‘goes great with’ messages.
Download delivery app product imagesSelect – Trigger My Visit
The key reasons for selecting quick service restaurants are not wanting to cook, wanting a treat or being out and about, accounting for almost 50% of all consumers.1
Ensure passing trade can see your offering by using outdoor media such as Window Vinyl’s and A Frames.
Take a look at the Free point of sale we have available for your outlet.
Point of sale kits | Britvic Trade | Sensational Drinks 1Lumina Intelligence, Eating and Drinking Out Panel, Data 52 wks to 04.08.24EASY TO NAVIGATE
Foodservice operators can elevate soft drinks spend by 17% average, simply by providing a drinks menu3
3 Britvic Sensational Drinks Platform
Display menu boards in prominent positions; above counter, in secondary positions visible when queuing. Don’t forget table menus for more comfortable scanning!
HOT ON HOTSPOTS
Did you know?Most guests spend less than 2 minutes looking at menus2
2 Britvic Sensational Drinks Platform
Above counter menu boards are one of the main hot spot to influence.
FOCUS ON FUNDAMENTALS
Ease or ordering and taste are the top 2 satisfaction points for soft drinks2
Ensure clear communication and pricing so customers can work out what is included in any deals and avoid bill shock when they pay3
2 Lumina Intelligence EDOP
3 IGD ShopperVista, The deal with meal deals in 2023-part one
HOT ON HOTSPOTS
Identify secondary placement of soft drinks POS & menus, cut through with fewer bigger better messages, i.e. ‘new, different, special’
FOCUS ON FUNDAMENTALS
2 in 5 consumers browse the menu for longer when ordering digitally, whilst 55% agree they find browsing easier in an app1
1 Lumina Intelligence UK Restaurant Market Report February 2022.
HOT ON HOTSPOTS
Provide drinks menus on tables using appealing images and menu descriptors that convey taste, refreshment & treat / worth more. Don’t forget kid’s menus.
Visit our online Menu Builder for 50x Free MenusMAKE MOMENTS MORE ENJOYABLE
Link Soft Drinks to occasion bundles, calendar events and experience led activation.
Leverage supplier partnerships to offer brand led activations for everyday occasions and for special calendar/sporting events
POS Kits page for foodserviceFocus on Fundamentals
Ease of ordering is the no.1 in satisfaction ratings2
2 Lumina Intelligence EDOP
2 in 5 consumers browse the menu for longer when ordering digitally, whilst 55% agree they find browsing easier in an app1
1 Lumina Intelligence UK Restaurant Market Report February 2022
Provide in-venue push technology apps and table ordering solutions to drive incremental sales and trade up customer to higher value or promotional offers.
Menuology Principles | Britvic Trade | Sensational DrinksEasy to Navigate
Locate chillers in high footfall areas, use clear and visible signage to help customers easily locate your soft drinks range
Clearly communicate the credentials of your soft drinks range through optimised chiller POS. Call out taste descriptors, liquid credentials & nutritional information
Make choice simple by implementing customer decision hierarchy and visual optimisation insights into your chiller planograms
Explore our fridge plannerStumble Free – Remove barriers to purchase
The number 1 reason for disappointment in fast-food outlets is food or drink options not being available.4
Ensure availability is high across food & drink ranges in outlet and on app to avoid consumer disappointment.
Fast food outlets that are conveniently located, maintain high hygiene standards, offer excellent service & generous portions appeal to 88% of consumers.2
2 Mintel, Fast Food Restaurants 2023, September 20234 KAM Media, What really irritates your customers, 2023
Sip Again – Persuade me to buy again
53% of operators value sustainability in Soft Drinks6 while 75% of consumers consider packaging amount as important5
Ensure recycling of items in outlet or at home is easy to understand and implement. Also consider reusable cups within Soft Drinks.
Consistently deliver positive experiences at each interaction with your brand to ensure your venue is selected again in the future.
5 IGD ShopperVista, Health, Nutrition and ethics monthly shopper update, January 20246 Britvic Hospitality Channel Insight Report, The Value Engineers, September 2024
Stop – Stop me in my tracks
1 in 5 consumers chose a fast-food outlet based on its drink's menu, increasing to 37% for 16–24- year-olds. 2
To stop consumers in their tracks, link advertising from out of home media to within outlet via items such as posters.
2 Mintel, Fast Food Restaurants 2023, September 2023Stop – Stop me in my tracks
46% of total occasions in fast-food outlets include food & drink, increasing +1.5ppts YOY. 1
Place fridges or dispense units with eye-catching designs near the till to boost drink sales alongside food, increasing overall spend in outlet.
Explore our fridge planner1Lumina Intelligence, Eating and Drinking Out Panel, Data 52 wks to 04.08.24
Search – Help me find what I want
75% of consumers decide what they are ordering whilst in venue, with 56% looking at a menu before arriving. 3
Ensure menus in outlet and in-app are easy to read and offer versions with detailed calorie or nutritional information to support consumers in selecting items that meet their needs.
Ensure imagery is clear & recognisable to support quick decision making.
3 KAM Media, Influencing in Venue, December 2023Spark – Inspire me to buy
28% of consumers are actively seeking new options and younger consumers are particularly interested in trying new items.1
Deliver best in class classics but also introduce different items to tap into trends, treat mentality and reduce menu fatigue.
1Lumina Intelligence, Eating and Drinking Out Panel, Data 52 wks to 04.08.24